The “Youth Empowerment” project advances Media and Information Literacy (MIL) as a holistic response to foster a more ethical and critical use of media and internet. The action builds on over 40-years’ experience that UNESCO has in MIL worldwide. Moreover, the project will build upon the pilot initiative experienced under the EU funded “Support to Media in Jordan” project. The “Youth Empowerment” project will strengthen capacities of public institutions (universities and schools), media and education professionals and civil society organizations to strengthen MIL competencies in four governorates: Irbid, Zarqa, Ma’an, and Mafraq. To build inclusive knowledge societies require the active engagement of all young women and men through information and communication technologies, drawing on relevant quality content, on the basis of human rights and dignity. MIL is among the most effective responses. UNESCO is convening and mobilising national authorities, schools, local radio stations and civil society organizations with a view to empower youth with MIL skills so that they are better equipped to be ethically engaged with media content.